MISSION

Switch was founded to reduce cigarette smoking from the lives of adult smokers. At Switch, we envision a world with less smoking of cigarettes. Our team of product engineers and designers are in pursuit of continuous innovation, with adult smokers in mind. We have been able to introduce our three ground-breaking models – Switch S1, S2 and Mini – to the smoking industry as true alternatives to cigarettes.   

   
 
VISION
Make Switch a globally renowned name
Make Switch a pioneer in smoking alternative products
Improve people's lives

MISSION
Explore smoking alternatives
Develop world-class products
Focus on customer needs
Care for all stakeholders